Published by admin on 9th October 2011
Go to your competitor websites and see what keywords they are using. What phrases are they using that apply to what you sell? Look at the keywords they list in their Meta Tags. If you go to their web page and click on view source in your browser, you can look at the keywords they list in their META Tags.
You can also go to sites like keywordspy.com, spyfu.com or compete.com to uncover which phrases they are targeting. One of my favorite tools to use is SEO Digger
SEODigger is an excellent tool for doing competitor research. It will list out keywords that are in the top 20 results that their website is currently ranking for as well as their current search volumes. It also lists out other competitors as well as a keywords cloud.
Picking the right keywords is part art and part science. You need to understand the psychology of how and why people search. People search the web to find information, answers and a solution to a problem. Sometimes it is best to get the help of keyword research services to set the right foundation for your search engine optimization.
Published by admin on 17th September 2011
In SEO, the goal is to bring relevant visitor traffic. To do this, we need to increase search rankings on the regular Internet search engines such as Google as well as the blog search engines.
Select Keywords: Use keywords to get insight into buying behavior. Understand how people think about your products. Learn what questions people are considering as they are preparing to buy. Identifying your keywords for your website goes beyond search engine optimization (SEO).
Building these keywords into every facet of your website forms the messaging that allows you to better connect with your prospect. This translates into higher conversion rates. Keywords should be built into page names, page headlines (H1 tags), navigation and the content on each page. The keywords should be worked into the call to actions.
Title Tag: The only META tag that is still important is the Title tag. Place your keywords into the beginning (for prominence). Place your company name or website at the end of the Title tag. Title tags should be 65-70 characters. They can be longer, Google just won’t display over 70 characters.
H1, H2 Heading Tags: H1 Tags are the main web page headline. They should contain your most important keyword phrase and grab an arriving visitor’s interest. Many sites that have H1 headings, waste this important real estate with a very prominent WELCOME showing on their home page. H1 tags should include the primary keyword phrase for the page. Additional keywords can be placed in the H2 tags.
Internal Linking: Link to other pages within your website using phrases such as “learn more.” It is common for internet marketers to overlook the power of keywords in anchor text when directing visitors to deeper pages. These internal links are powerful SEO tools. See chapter 11 for a more in depth discussion.
For more helpful SEO tips, go to the Doug Williams SEO Services Company website.
Published by admin on 20th August 2011
Hiring the right SEO firm can greatly impact your business. Will they help attract website traffic? Will they attract the right visitors that are interested in what you sell? This all starts with the SEO quote.
A SEO services company should always begin with a SEO website assessment. This will become the basis for recommending what type and strength of SEO that should be performed on your website. This should include a thorough analysis to see if there are any technical problems with your website.
Keywords: The SEO services company will need to know what keyword phrase or phrases that you will want to be found for. They will look at searches per day, competition level, should local terms be used, etc.
Website: The website itself is looked at for number of pages, current traffic volume, Title tags, H1s, and the number of pages that could be optimized. The number and quality of inbound links as well as what anchor text is being used to link back the website.
Technical Problems: These are things that would prevent your website from getting top rankings. This could be an all Flash website, a site built in frames or a website that is all graphics with little or no text. There could be spamming methods such as hidden text (white text on a white background), cloaking, keyword stuffing, etc.
The SEO services company is now ready to recommend the SEO needed for your website along with the price. SEO should include both an initial SEO (on-page) as well as monthly SEO. The SEO recommendation should include keyword research and selection, optimization of pages, content growth strategy and a linking strategy.
Published by admin on 10th July 2011
Every business wants more traffic to their website. Organic search engine optimization is the best way to get new visitors there.
SEO or search engine optimization is the science and art of getting your website discovered, analyzed, indexed and then ranked on the search engines.
Search engine optimization is about getting your website to appear prominently in Google’s results. SEO influences by carefully focusing your efforts on a keyword phrase and using it prominently and tastefully through your website.
Building up your online business takes effort and you are working on it all the time. SEO is the same way. You need to always keep working on it. SEO is a continual process, not a onetime event. If you want a top ranking, you will need to always be working on and investing in your website
Your search engine marketing plan should be designed to attract your target audience and to get them to complete a specific action on your website. You want to attract visitors that have an interest in what you sell. So your plan will have two parts. First is to attract and then to convert.
To start an SEO campaign, look at the website. If you drive enough good, quality traffic to it, will it convert that traffic into results? Effective SEO also uses CRO (Conversion Rate Optimization). You have to do both if you want to improve your bottom line.
You will probably want to enlist the help of a SEO services company. This will help guide you to the results you need.
