SEO Tips: How to Optimize a Web Page
In SEO, the goal is to bring relevant visitor traffic. To do this, we need to increase search rankings on the regular Internet search engines such as Google as well as the blog search engines.
Select Keywords: Use keywords to get insight into buying behavior. Understand how people think about your products. Learn what questions people are considering as they are preparing to buy. Identifying your keywords for your website goes beyond search engine optimization (SEO).
Building these keywords into every facet of your website forms the messaging that allows you to better connect with your prospect. This translates into higher conversion rates. Keywords should be built into page names, page headlines (H1 tags), navigation and the content on each page. The keywords should be worked into the call to actions.
Title Tag: The only META tag that is still important is the Title tag. Place your keywords into the beginning (for prominence). Place your company name or website at the end of the Title tag. Title tags should be 65-70 characters. They can be longer, Google just won’t display over 70 characters.
H1, H2 Heading Tags: H1 Tags are the main web page headline. They should contain your most important keyword phrase and grab an arriving visitor’s interest. Many sites that have H1 headings, waste this important real estate with a very prominent WELCOME showing on their home page. H1 tags should include the primary keyword phrase for the page. Additional keywords can be placed in the H2 tags.
Internal Linking: Link to other pages within your website using phrases such as “learn more.” It is common for internet marketers to overlook the power of keywords in anchor text when directing visitors to deeper pages. These internal links are powerful SEO tools. See chapter 11 for a more in depth discussion.
For more helpful SEO tips, go to the Doug Williams SEO Services Company website.
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