The X-Factor Blog

Your goal is to get arriving visitors to take action. You need to answer their unasked question and then guide them toward a specific action.

1. Audience: Are you attracting the right visitors to your website? The best website won’t convert visitors if you’re targeting the wrong keywords. Use keywords centered on the answers visitors looking for when they arrive.
2. 3 Second rule: Your website needs to communicate your central message within 3 seconds. Your unique selling proposition and your opt-in forms need to be easily seen without scrolling down.
3. Initial Hook: Grab their attention with a compelling headline that includes the phrase they were searching for. Your objective is to grab their attention and pique a potential customer’s interest. Your opening paragraph should address the need they came to satisfy.
4. Benefits: Visitors want to know what’s in it for them. How will you make your customer’s life better? Spell your benefits out clearly on your home page. State the advantages of your services over your competition. Save your product features for later steps in your selling sequence.
5. Compelling Copy: Effective copywriting attracts targeted visitors and begins the selling process by attracting attention and building interest in what you have to offer. Website visitors come looking for answers to their questions or problems. Merely giving information or logically presenting your products is not enough.
6. Call to Action: Drive your visitors toward a desired action. Make it clear and highly visible. Place your primary call to action where it can be easily seen without scrolling down. It needs to be highly visible to arriving visitors. Examples of calls to action include- “Buy Now”, “Order Now”, “Join Today”, and “Sign Up For a Free Report”.
7. Placement: The upper right quadrant of your web page gets the best response. Place your phone number in upper right with email sign-up forms just below.

Tips are from SEO coaching and conversion expert Doug Williams