Published by admin on 9th October 2011
Go to your competitor websites and see what keywords they are using. What phrases are they using that apply to what you sell? Look at the keywords they list in their Meta Tags. If you go to their web page and click on view source in your browser, you can look at the keywords they list in their META Tags.
You can also go to sites like keywordspy.com, spyfu.com or compete.com to uncover which phrases they are targeting. One of my favorite tools to use is SEO Digger
SEODigger is an excellent tool for doing competitor research. It will list out keywords that are in the top 20 results that their website is currently ranking for as well as their current search volumes. It also lists out other competitors as well as a keywords cloud.
Picking the right keywords is part art and part science. You need to understand the psychology of how and why people search. People search the web to find information, answers and a solution to a problem. Sometimes it is best to get the help of keyword research services to set the right foundation for your search engine optimization.
Published by admin on 3rd September 2011
Go to your competitor websites. What phrases are they using that apply to what you sell?
You need to attract traffic to your web page. You need to optimize around the best keyword phrases that describe what your buyer needs. People search the web to find information, answers or a solution to a problem.
- Competitor keyword Tools: Use tools like keywordspy.com, spyfy.com or ispionage.com to uncover which phrases your competitors are actually getting ranked for. Most of these tools will show organic and PPC phrases. The value of PPC phrases is they show the phrases that they want to get traffic for.
- Visit their site: Look at their titles, keywords and description tags. Look at their page headlines. This will show which phrases that they are trying to rank for.
- Anchor Text: Which phrases are your competitors using in their link building? These are likely the most important phrases that they are investing in. Use the opensiteexplorer.org backlink analysis tool to uncover which phrases they are using.
- Keyword Research: Use a keyword research tool such as Market Samurai to find which phrases that your competition is using will be the best for you. You may be better off using a reliable keyword research service and benefit from their experience and insights.
