How to Write a Powerful About-Us Page
Your About-Us page is there to build trust and credibility. Visitors want to know the business or the person behind the website. They want to know to know your story. They immediately want to know more about you. In their mind, they are asking: “Why should I trust you?” The job of your about-us page is to answer that question.
These pages should help people learn more about who you are, what you do, and why they can trust you. The about-us area for a website can be a single page or a section of pages, depending on your website.
Include things like your press releases / press room, an organizational profile, an investor relations section, disclaimers and legal information, careers and employment opportunities, public relations, affiliate programs, green initiatives / sustainability, community relations, frequently asked questions and sometimes the contact page.
Tell when your company was founded and how long you have been serving your industry. People enjoy reading the story on how a company got started and what led the founder to launch the business.
One definite trend is the increasing use of video to add a more personal engagement with the visitor. This can bring in the personality of the CEO or to highlight community and sustainability initiatives. Short videos of 2-4 minutes are best.